Pomelli Features — What Google’s AI Marketer Can Do
Pomelli isn’t just an image or text generator. It’s a full-fledged AI marketing tool that understands your brand and creates content in its style. In this article, we’ll cover all of the service’s capabilities, compare it with competitors, and show how it works in practice.
How Pomelli Works — From Brand Analysis to Finished Content
Pomelli is built around one idea: marketing content should look like it was made by your in-house designer. To achieve this, the service goes through three key stages.
Step 1. Brand Analysis — Business DNA
You enter your website address, and Pomelli automatically scans it. The AI analyzes:
- Color palette — extracts your brand’s primary and accent colors
- Typography — identifies fonts, sizes, and heading hierarchy
- Tone of voice — understands how you communicate: formal, friendly, or expert
- Visual style — types of photos, illustrations, and graphic elements
- Logo and identity — recognizes your brand’s visual elements
All of this is saved in a Business DNA profile — your brand’s unique “genetic code.” You can edit the profile manually if the AI identified something inaccurately.
Step 2. Campaign Idea Generation
Based on your Business DNA, Pomelli suggests ready-made marketing campaigns. You can:
- Choose one of the suggested ideas
- Describe your own idea in text (a prompt)
- Combine the suggested options
The AI doesn’t just suggest abstract ideas — it offers specific campaigns tailored to your industry, target audience, and current trends. For example, for a coffee shop it might suggest a seasonal holiday campaign, and for a fitness studio — a series of motivational posts.
Step 3. Content Creation and Editing
Pomelli generates ready-made marketing materials that you can download and use immediately. Editing is done through natural language — you simply describe what you want to change:
- “Make the headline bigger”
- “Change the background to blue”
- “Add a call to action”
- “Make the text shorter and more energetic”
No sliders, layers, or tools — just text commands. This makes Pomelli accessible even to people who have never used graphic editors.
All Pomelli Features
Brand-Style Image Generation
Pomelli creates images that instantly look like part of your brand. Unlike regular AI generators (DALL-E, Midjourney), which produce something new and unpredictable each time, Pomelli relies on your Business DNA. Colors, composition, and aesthetics always match your brand identity.
You can use:
- Style references — upload examples of the desired style, and the AI will follow them
- Background editing — replace, remove, or modify backgrounds on images
- Natural language prompts — describe the desired result in your own words
Text Generation
Pomelli writes text that sounds like your brand. It takes into account the tone, style, and communication nuances defined in your Business DNA. Available text types include:
- Social media posts — Instagram, Facebook, LinkedIn
- Headlines and captions — for banners, ads, and email campaigns
- Product descriptions — for catalogs and online stores
- Advertising slogans — short and memorable phrases
Photoshoot — Studio Photos Without a Studio
One of the most impressive features, added in February 2026. Photoshoot transforms an ordinary product photo taken on a phone into a professional studio shot.
Available shooting styles:
- Studio — classic studio photography with a clean background and professional lighting
- Floating — a floating object in the air with a dynamic shadow
- Ingredients — product surrounded by ingredients or components (perfect for food and cosmetics)
- Lifestyle — product in a real-life context, in an interior or outdoors
The technology runs on Nano Banana — Google’s image generation model. The quality is comparable to professional product photography, which typically costs $100 to $500 per session.
Ready-Made Content Formats
Pomelli creates content for different platforms and purposes. Each format is generated with the correct dimensions and proportions:
| Format | Size | Where Used |
|---|---|---|
| Square post | 1080 × 1080 px | Instagram, Facebook |
| Stories / Reels | 1080 × 1920 px | Instagram Stories, TikTok |
| Horizontal banner | 1200 × 628 px | Facebook Ads, Google Display |
| Email banner | 600 × 300 px | Email campaigns |
| Cover | 1500 × 500 px | Twitter/X, LinkedIn |
Natural Language Editing
Instead of traditional design tools, Pomelli uses text commands. You describe the change — the AI executes it. This works for any element:
- Text — change content, size, color, font
- Images — replace background, add elements, change style
- Composition — move blocks, change layout
- Style — change color scheme, mood, tone
Example commands that Pomelli understands:
- “Make the headline bolder and move it to the top”
- “Change the background to a warm sunset gradient”
- “Replace the product photo with a lifestyle shot”
- “Make the overall tone more playful and energetic”
Generation Styles — How Pomelli Adapts Content
Pomelli doesn’t create cookie-cutter content. Thanks to Business DNA, every generated material is unique to your brand. But beyond that, the service offers various visual styles.
Minimalism
Clean lines, lots of white space, concise typography. Ideal for tech startups, premium brands, and professional services.
Bold and Expressive
Saturated colors, large fonts, dynamic compositions. Perfect for youth brands, fitness, entertainment, and food.
Elegant and Refined
Muted tones, elegant serif fonts, classic composition. Works great for luxury goods, jewelry, and the beauty industry.
Organic and Natural
Natural textures, warm tones, hand-drawn elements. The choice for eco-brands, organic food, and wellness projects.
Pomelli automatically determines the most suitable style based on your website, but you can always adjust it through a prompt or Business DNA settings.
Pomelli vs Competitors — Detailed Comparison
There are many players in the AI marketing tools market. Let’s break down how Pomelli differs from each of them.
General Comparison Table
| Feature | Pomelli | Canva | Jasper | Copy.ai | Adobe Express |
|---|---|---|---|---|---|
| Automatic brand analysis | Yes (Business DNA) | No | Partially | No | No |
| Image generation | Yes | Yes (Magic Media) | Via integrations | No | Yes (Firefly) |
| Text generation | Yes | Yes (Magic Write) | Yes | Yes | Yes |
| Product studio photos | Yes (Photoshoot) | No | No | No | No |
| Text-based editing | Yes | Limited | No | No | Limited |
| Campaign ideas | Yes | Templates | Yes | Yes | Templates |
| Price | Free | $0 to $13/mo | From $49/mo | $0 to $49/mo | $0 to $10/mo |
| Target audience | Small business | Everyone | Marketers | Marketers | Everyone |
| Language support | English | 100+ languages | 30+ languages | 25+ languages | 100+ languages |
Pomelli vs Canva
Canva is the most popular online editor with a library of millions of templates. Canva has a Brand Kit, but it needs to be set up manually: uploading a logo, choosing colors and fonts. Pomelli does this automatically in seconds.
Canva is primarily a visual editor with a drag-and-drop interface. Pomelli is an AI generator that creates content from text descriptions. Canva requires design skills (even basic ones), Pomelli does not.
Choose Canva if you need full control over every pixel and are willing to spend time on manual editing. Choose Pomelli if you want results in minutes and don’t want to learn design tools.
Pomelli vs Jasper
Jasper is a powerful AI copywriter aimed at marketing teams. It excels at generating text but is weak with visuals — image generation requires third-party integrations. Jasper costs from $49/month, making it an expensive choice for small businesses.
Jasper has Brand Voice — an analog of Business DNA. But it needs to be configured manually: describing tone, uploading text samples. Pomelli determines everything automatically from a website URL.
Choose Jasper if you need professional copywriting for a large team. Choose Pomelli if you want both text and images in one free tool.
Pomelli vs Copy.ai
Copy.ai specializes in generating sales and marketing text. Its strength is templates for specific tasks (email campaigns, product descriptions, ad copy). But Copy.ai doesn’t generate images and doesn’t analyze your brand.
Choose Copy.ai if you only need text and work with sales funnels. Choose Pomelli if you need a complete marketing package: text + images + branding.
Pomelli vs Adobe Express
Adobe Express is a simplified version of Photoshop with AI features powered by Adobe Firefly. It has a rich template library and powerful editing tools. But there’s no automatic brand analysis and no Photoshoot feature for products.
Choose Adobe Express if you’re already in the Adobe ecosystem and need a professional graphic editor. Choose Pomelli if you want the simplest possible tool with no learning curve.
Pomelli’s Key Competitive Advantage
Pomelli is the only tool that automatically analyzes your website and builds a brand profile. All competitors require manual setup or don’t support branding at all. Plus, Pomelli combines text, images, studio photography, and marketing campaigns in one interface — and it’s all free.
Service Limitations
Pomelli is an experimental product, and it has limitations worth knowing about:
- English only — the interface and content generation work only in English. Support for other languages hasn’t been announced.
- Limited geography — officially available in the US, Canada, Australia, and New Zealand. From other countries — via VPN.
- No direct publishing — you can’t publish content to social media directly from Pomelli. You need to download files and upload them manually.
- Beta status — functionality may change, and access could be restricted at any time.
- No team collaboration — there’s no shared access or team accounts yet.
- Limited templates — the set of formats and styles is smaller than Canva or Adobe Express.
Who Is Pomelli For
Pomelli is designed primarily for small and medium business owners who don’t have a budget for designers and marketers. Here are specific scenarios where the service is useful:
- Coffee shop owner — quickly creates Instagram posts with promotions and new items
- Online store — generates studio product photos via Photoshoot without hiring a photographer
- Freelancer — creates business cards, banners, and promotional materials for their services
- Startup — quickly tests different marketing ideas without spending
- Restaurant or salon — regularly publishes beautiful content without an in-house designer
Pomelli won’t suit large marketing teams that need complex funnels, A/B testing, and deep analytics — Jasper or HubSpot are better for that. The service also isn’t suitable yet for businesses operating in languages other than English.
Frequently Asked Questions (FAQ)
Is Pomelli really free?
Yes. As of February 2026, the service is completely free — with no limits on the number of generations, no hidden fees, and no subscription. Pomelli operates in Google Labs public beta mode. Google hasn’t announced any monetization plans.
What happens when the beta ends?
Google hasn’t announced a future business model. Possible options include: a free basic tier with paid features, integration into Google Workspace, or into the Google Ads advertising ecosystem. For now, you can use it without restrictions.
Do I need a website to start using Pomelli?
Having a website significantly improves results — Pomelli analyzes it to create your Business DNA. But technically, you can start without one: you’ll be able to describe your brand manually and set up Business DNA yourself.
What languages does content generation support?
Currently, English only. The interface, prompts, and generated content are all in English. Support for other languages hasn’t been announced, but given Google’s global reach, expansion is likely in future updates.
Can I use Pomelli from Russia or CIS countries?
The service is officially available in the US, Canada, Australia, and New Zealand. You can access it from other countries via VPN by connecting to a server in one of the supported countries (the US is recommended).
What file formats can I download?
Pomelli lets you download finished creatives in standard formats — PNG and JPG for images. Files are generated in the appropriate sizes for specific platforms (Instagram, Facebook, Google Ads, etc.).
Does Pomelli store my data?
Pomelli operates under Google’s standard Privacy Policy. The service only analyzes publicly available information from your website. Uploaded product photos are used for generation and are not shared with third parties.
Can I use generated content commercially?
Yes. Content created in Pomelli can be used for advertising, social media, websites, and any commercial materials. Terms of use are governed by Google’s Terms of Service.
How does Photoshoot differ from Canva’s background removal?
Background removal is just the first step. Photoshoot doesn’t just remove the background — it completely regenerates the scene: adding professional lighting, shadows, reflections, and context. It’s the difference between “a photo on a white background” and “a studio shot for a catalog.” Nano Banana technology creates realistic lighting effects that are impossible to achieve with simple background removal.
How many creatives can I make?
There are currently no public limits on the number of generations. You can create as much content as you need. However, since the service is in beta, Google may introduce limits in the future.
How do I contact Pomelli support?
Feedback is available directly in the service interface. You can also reach out through standard Google Labs channels. An active community of users discusses Pomelli on Reddit at r/GoogleLabsPomelli.
Conclusion
Pomelli is a unique tool at the intersection of AI and marketing that does something no competitor can: it automatically understands your brand and creates content in its style. Free, easy to use, and built by one of the most technologically advanced companies in the world — it deserves the attention of every small business owner.
Try Pomelli now: labs.google.com/pomelli.